What Is a 3D Matterport Tour? Why Sarasota Homeowners, Realtors, and Investors Should Care
- Tomas Caballero
- Nov 10, 2023
- 5 min read
Updated: 2 hours ago
A Matterport 3D Tour Sarasota is not just a virtual walk-through; it is a game-changing tool that creates a precise, immersive digital twin of your property. Buyers, renters, insurers, contractors, and designers can explore your space 24/7, from anywhere in the world, with clarity and confidence.
If you want to market your property at its true worth, protect your investment, and stand out in a crowded market, nothing compares to a professionally executed Matterport tour.
Why a Matterport 3D Tour in Sarasota Is a Must for Selling Your Property
Your property isn’t ordinary, and neither should your marketing be. Matterport tours filter out casual “lookers” by allowing buyers to explore your home virtually, ensuring that only serious buyers schedule in-person visits. This saves your time, protects your privacy, and reduces unnecessary foot traffic—critical if you’re an elderly homeowner, managing health concerns, or simply value your time.
In a market where buyers often shop online before stepping foot on a property, Matterport tours help your listing stand out and sell faster, capturing interest and building emotional connection before a showing even happens.
Insurance, Storm Protection, and Claims Documentation
We’ve lived it ourselves. After the 2024 hurricanes hit Sarasota, FEMA used our Matterport scans to process our claims accurately and quickly, ensuring we received fair compensation without endless back-and-forth.
A Matterport tour captures your property’s exact condition, finishes, layout, and details before storms, fires, or floods occur. This documentation can become your most powerful tool in an insurance claim, providing a clear, time-stamped record of your home’s value and condition.
Supporting Contractors, Designers, and Inspectors
Need a contractor to quote a remodel? A designer to plan a renovation? An inspector to assess a property?
Matterport’s accurate measurements, 3D dollhouse view, and walk-through capability allow professionals to plan, quote, and assess remotely. This reduces repeated visits, speeds up timelines, and prevents costly miscommunications.
Transforming Vacation Rentals
For vacation rentals, Matterport tours let future guests see exactly where they will be staying. It helps them plan, get excited, and commit confidently, reducing questions and increasing booking rates.
At the same time, clear, honest representations protect your property by setting accurate expectations, reducing disputes, and attracting guests who respect your space.
The Power of Presentation: High-End Equipment Matters
Technically, Matterport scans can also be done with a smartphone (as they advertise), but the results look exactly like you’d expect: blurry images, warped layouts, unreliable measurements, and poor lighting. These “cheap” scans can make your property look cheap.
At Bird Real Estate Media, we use Matterport-approved, high-end equipment to deliver premium results:
Matterport Pro2 4K Camera: Captures your property in stunning detail with precise measurements and lifelike clarity.
Ricoh Theta Z1 360 Camera: For versatile, high-quality 360-degree images where needed.
This is not just a scan—it’s a strategic asset that helps your property stand out and sell for what it’s truly worth.
Capture: The process begins with using a Ricoh Z1 or Matterport Pro2 3D camera. The camera is placed strategically throughout the space to capture a series of high-resolution images and depth data.
Data Processing: The captured data is uploaded to the Matterport cloud, where specialized algorithms process the information. This processing creates a detailed 3D space model with accurate dimensions, textures, and spatial relationships.
Navigation: Once the 3D model is generated, users can navigate through the space as if physically present. They can move from room to room, look around in any direction, and zoom in on specific details.
Interactive Elements: Matterport tours often include interactive elements such as hotspots. These are clickable points within the tour that provide additional information, links to external content, or navigation to different space areas.
Dollhouse View: Matterport tours often include a "Dollhouse" view, which provides an overall perspective of the entire space. In this view, users can see the entire layout in a 3D model that looks like a dollhouse, allowing for a quick overview of the entire property.
Measurement Tools: Users can use measurement tools within the tour to assess distances between objects or understand the dimensions of specific areas.
VR Compatibility: Matterport tours can also be experienced in virtual reality (VR). Users can use VR headsets to get an even more immersive experience, feeling as though they are physically present in the space.
Sharing: The completed Matterport 3D tour can be easily shared with others through links or embedded on websites. This makes it a valuable tool for a range of industries, including real estate, hospitality, event planning, and more.
Pricing: Simple, Transparent, and Affordable
While Matterport was once exclusive to luxury listings, it is now accessible to all serious sellers and investors. However, as popularity continues to grow, prices are expected to rise.
Residential Listings: Flat-fee pricing up to 4,000 sq ft for simplicity.
Above 4,000 sq ft: $0.20 per additional sq ft.
Free Hosting for Residential Sale Listings: Tours remain active for the duration of your listing.
Ongoing Hosting (Rentals, Insurance, Documentation): $200 per year ($16 per month) for secure, 24/7 availability, storage, and cyber protection.
Creating a 3D Matterport tour generates a substantial amount of data. Think of it as paying for a digital showroom where people can virtually explore the property.
Our hosting fee ensures that your 3D Tour streams smoothly and securely without interruptions, regardless of the number of visitors you have, which is crucial for attracting potential clients while keeping you safe from cyber threats.
Experience a 3D Matterport Tour below:
Why It’s the Best Investment for Your Property
A Matterport 3D tour is not a luxury; it is a necessity in today’s real estate and property management world. It:
Helps your property sell faster by building trust and connection with buyers.
Documents and protects your investment against storms, fires, and floods.
Supports remote quoting and inspections for professionals.
Elevates your vacation rental listings, increasing bookings and guest satisfaction.
Showcases your property as world-class, commanding the price it deserves.
If you want your property to stand out, sell faster, and remain protected, a Matterport tour is the best investment you can make.
Ready to Market and Protect Your Property the Right Way?
Bird Solutions offers Sarasota’s most trusted, high-quality Matterport tours, backed by nearly a decade of expertise and a deep commitment to presenting your property at its absolute best.
Book your 3D Matterport tour today and let your property shine.
Visit bird-solutions.com or call 941-217-9139 to get started.
Contact Bird Real Estate Media today for expert vacation rental, commercial, and architectural photography in Sarasota and Manatee counties, Florida.
📞 Call us: 941-217-9139
📧 Email: sales@bird-solutions.com
🌐 Visit: www.bird-solutions.com
We’re here to help — reach out with any questions or to get a custom quote.
The Bird Solutions Team
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