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What is a License to use in Photography?

Updated: May 31

A license to use in photography refers to the legal permission granted by the copyright holder (usually the photographer) to another party (the licensee) to use the photograph in specific ways, under certain conditions, and for a defined period.

Photography licenses can vary widely in terms of their scope and restrictions. Some common types of licenses include:

  1. Royalty-Free License: This license type allows the licensee to use the photograph unlimited times without paying the photographer royalties. However, there may still be restrictions on how the image can be used, such as limitations on distribution or use in specific contexts.

  2. Rights-Managed License: This type of license grants specific usage rights for the photograph for a predetermined duration and purpose. The licensee pays a fee based on usage, print run, distribution, and exclusivity. Rights-managed licenses typically offer more control and flexibility for both the photographer and the licensee.

  3. Creative Commons License: Creative Commons licenses are a set of licenses that allow photographers to grant specific permissions to users while retaining copyright over their work. There are different types of Creative Commons licenses, each with its permissions and restrictions. These licenses are often used to share creative works with the public while specifying how they can be used.

  4. Exclusive License: An exclusive license grants the licensee exclusive rights to use the photograph for a specified period, typically within a specific geographic area or market segment. During the license term, the photographer cannot license the image to others.

  5. Non-Exclusive License: A non-exclusive license allows the photographer to grant the same rights to use the photograph to multiple licensees simultaneously. The photographer retains the right to license the image to others as well. This is the case where Aerial images of a community, amenities and nearby shops can be re-distributed to other members of the community for a specific fee.

It's essential for both photographers and licensees to clearly understand the terms of the license agreement, including permitted uses, restrictions, duration, and any fees or royalties involved. This helps to avoid misunderstandings and legal issues regarding the use of the photograph.

So, what are you paying for?

In Real Estate Photography, you are paying for a royalty-free, non-exclusive license. Depending on what services you ordered, you will obtain the rights for those 15, 25, and 40 images we offer in our services for the duration of the listing and rental—a one-time, flat fee. If the listing expires, an agent switch or aerial and amenities images of the community are needed; a new royalty-free, nonexclusive license should be provided to the new Agent or Professional that needs the photos.


Understanding photography copyright is essential for photographers and anyone who uses images. By respecting the rights of photographers and obtaining proper licensing or permission, you can avoid legal issues and support the creative community.


Booking, Delivery, and Payment:


Payment: You can pay online after delivery (Pay Per Download) with instant confirmation and receipt. You will receive an email confirming that your gallery and invoice are ready. No upfront payment or booking deposit is required.

Booking: We offer instant bookings with calendar availability, confirmation emails, alerts, and integration. Just choose your package, enter the address, choose a date from the calendar provided, and submit the form with any special notes the photographer might need to access the property, community, gates, etc. If you are ready to book, please click below. Please remember that cancellations within 24 hours will have a $100 cancellation fee. Please track the weather and let us know if you need to reschedule, and we will accommodate you.

Please let us know if you have any questions or contact us

at 941-217-9139.

The Bird Solutions Team

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