The days when real estate listings could rely on a handful of photos are gone. With 97% of buyers starting their home search online  (National Association of REALTORS®), a property’s first showing now happens on a screen, not on the driveway. This shift has changed what buyers expect and what agents must deliver in order to compete. Below, we break down the four media elements driving performance today, with real data from credible research sources, including Zillow, NAR, and

Bird Real Estate Media was founded on a straightforward idea: real estate media should convert, not just look good. The company is owned and operated by Tomas Caballero, an owner-photographer with a rare blend of creative, technical, and real estate experience. Tomas began his career as an Advertising Creative Art Director, working with global brands such as Honda and Reef, where storytelling, precision, and brand impact were non-negotiable. Before entering real estate media,

Drone photography has transformed real estate marketing. High-resolution aerial images and video show location, scale, and surroundings in ways ground photography simply cannot. When done correctly, drones add real value to listings, developments, and commercial projects. What many people do not realize is that commercial drone work is regulated under aviation law. It is not a hobby. It is not “just flying a drone.” There are certifications, legal requirements, airspace rules

Read this before your shoot. It protects your time, your listing, and your investment. Professional real estate photography is a production, not a quick snapshot. The quality of the final images depends heavily on preparation. A fully photo-ready property allows us to work efficiently, deliver on schedule, and produce images that accurately and professionally represent the property. If you are selling a car, you do not show it in a dirty condition. You take it to the car wash

At Bird Real Estate Media, we believe in transparency, and that includes how copyrights and licensing work for your Listing and Vacation Rental photos. What Copyright Means in Photography By United States Copyright Law, the photographer owns the copyright to every image the moment it is captured. This means Bird Real Estate Media legally owns the photos we create, even when they appear on MLS, social media, or property sites. Others cannot legally use, share, or sell these im

A Property Website & Marketing Kit combines a dedicated mini‑site for your listing—complete with photo galleries, interactive maps, and virtual tours—with a full suite of promotional assets like social media posts, video reels, printable flyers, and performance analytics. Priced at just $35, this all‑in‑one package helps real estate agents showcase properties more professionally, drive engagement, and generate leads faster and more efficiently.

Real estate photography is crucial in marketing properties and can offer several benefits for agents, Vacation Rentals, and property owners. Here are some key advantages: First Impressions:  High-quality photos create a positive first impression and attract potential buyers or renters. Professional images showcase the property in its best light, highlighting its key features and making it more appealing. Increased Online Visibility:  In today's digital age, most property sear

Discover why a 3D Matterport tour is the smartest investment for your Sarasota property. From filtering serious buyers to protecting your home during storms and boosting vacation rental bookings, a professional Matterport scan transforms how you market and protect your investment. Learn how Bird Solutions’ high-end Matterport tours showcase your property at its true worth.

Zillow 3D Home Tour up to 2,000 sqft........................ $150 Zillow 3D Home Tour 2,001 - 3,000 sqft...................... $200 Zillow 3D Home Tour 3,001 - 4,000 sqft...................... $250 When you power your listing with a Zillow 3D Home Tour, it receives priority positioning throughout Zillow, putting it above listings without a 3D tour. This prime placement increases the visibility of your listing, ensuring that it catches the attention o

Real estate twilight photography has become increasingly popular in the industry, adding elegance and allure to property listings....

In real estate, photography isn’t optional — it’s your first impression . The difference between a listing that sits and one that sells fast? Often, it comes down to how well the property is photographed. But let’s get real: not all photography techniques are created equal. Two methods dominate the market — HDR  and Flambient . Both can produce beautiful images. But which actually works for your listing? Let’s break it down. HDR Photography: Quick and Impactful HDR, or High D