The days when real estate listings could rely on a handful of photos are gone. With 97% of buyers starting their home search online  (National Association of REALTORS®), a property’s first showing now happens on a screen, not on the driveway. This shift has changed what buyers expect and what agents must deliver in order to compete. Below, we break down the four media elements driving performance today, with real data from credible research sources, including Zillow, NAR, and

Bird Real Estate Media was founded on a straightforward idea: real estate media should convert, not just look good. The company is owned and operated by Tomas Caballero, an owner-photographer with a rare blend of creative, technical, and real estate experience. Tomas began his career as an Advertising Creative Art Director, working with global brands such as Honda and Reef, where storytelling, precision, and brand impact were non-negotiable. Before entering real estate media,

Drone photography has transformed real estate marketing. High-resolution aerial images and video show location, scale, and surroundings in ways ground photography simply cannot. When done correctly, drones add real value to listings, developments, and commercial projects. What many people do not realize is that commercial drone work is regulated under aviation law. It is not a hobby. It is not “just flying a drone.” There are certifications, legal requirements, airspace rules

Read this before your shoot. It protects your time, your listing, and your investment. Professional real estate photography is a production, not a quick snapshot. The quality of the final images depends heavily on preparation. A fully photo-ready property allows us to work efficiently, deliver on schedule, and produce images that accurately and professionally represent the property. If you are selling a car, you do not show it in a dirty condition. You take it to the car wash