What is Flambient Photography? What is HDR Photography?
- Tomas Caballero
- Dec 29, 2022
- 3 min read
Updated: Jun 7
In the world of real estate, stunning photography is a key marketing tool that can make or break a sale. However, capturing homes in their best light is no easy feat, especially with the varying lighting conditions photographers face. That's where HDR and Flambient photography come into play—two exceptional techniques that can elevate property presentations to new heights.
HDR Photography: Quick and Impactful
HDR, or High Dynamic Range photography, is a fast and effective method that enhances the dynamic range of light in your images. By capturing multiple exposures (typically three to five) of the same scene—ranging from very dark to very bright—photographers can blend these images using advanced software like Adobe Photoshop and Lightroom. The result? Photos that pop with vibrant colors and stunning detail.
While HDR offers outstanding results, it does have its challenges. Sometimes, it can struggle with color accuracy, leading to unnatural hues and shadows. You may have noticed this in HDR images where whites appear dingy or where halos distort the natural beauty of windows and architectural features. But when executed by skilled photographers, HDR can still deliver impressive results in a snap, making it an ideal choice for quick appointments with fantastic outcomes.
Flambient Photography: The Art of Precision
On the other end of the spectrum lies Flambient photography, a more technical and intricate process that combines ambient light shots with flash photography. This technique results in magazine-quality images that authentically capture the essence of each room. By using flash as the primary light source, Flambient photography maintains accurate white balance and vibrant colors, overcoming the common pitfalls of HDR.
The Flambient process takes a bit longer, usually requiring 60-90 minutes, but the payoff is worth it. Each photo tells a genuine story, showcasing the true colors of walls, ceilings, and furnishings without the odd shadows or surreal tones sometimes associated with HDR. The result? Images that not only look stunning but also provide potential buyers with an honest representation of the property.
Ambient shot on the left: We only use the ambient photo to bring a natural feel to the room in that final image created in post-processing. The ambient light in Photoshop will help us get all the brightness and shadows needed to represent the room accurately.
Flashed shots on the right: Flash will reveal the room's true colors. We control the interior lighting with flash, avoiding those strange Blueish/orange shadows or halos around window frames that HDR brackets can create.
Flambient final photo:
Final product: Just the perfect balance. Does it look like a magazine photo? This is Flambient photography. Look at the whites; they all look white now!
Get the best of both worlds
We’ve spent the last seven years, since 2018, meticulously developing a proprietary real estate photography workflow that fuses the precision of Flambient with the efficiency of HDR. This hybrid method combines the clean, color-accurate lighting of flash with the natural depth of ambient exposures, delivering images that are both vibrant and true to life.
Our approach ensures that every photo captures the essence of a space, highlighting textures, colors, and lighting in a way that feels both polished and authentic. By blending these techniques, we achieve a balanced aesthetic that showcases properties in their full glory.
This refined process allows us to produce stunning visuals efficiently, ensuring that each session is both thorough and timely. The result? Consistently high-quality images that make listings stand out and resonate with potential buyers.
Please let us know if you have any questions or contact us
at 941-217-9139.
The Bird Solutions Team
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