The days when real estate listings could rely on a handful of photos are gone. With 97% of buyers starting their home search online  (National Association of REALTORS®), a property’s first showing now happens on a screen, not on the driveway. This shift has changed what buyers expect and what agents must deliver in order to compete. Below, we break down the four media elements driving performance today, with real data from credible research sources, including Zillow, NAR, and